Need For Speed? - Die in your Livingroom, not on the Road!
I reminisced about the 90s and early 2000s gaming era in my previous post (Re-resolution), reflecting on an ad that celebrated the relentless dedication of gamers while capturing the camaraderie and passion of our community. But as I cast my mind back to that era, I realize that wasn’t the only ad campaign that’s stuck with me all these years. There was another campaign that managed to embed itself in my memory—one that, rather than coming across as a lecture or nag, masterfully blended entertainment with a subtle public service message. The ad revolved around arcade-style racers with the tagline: “Die in your living room, not on the road.” It’s a phrase that lingers in my memory, much like the vivid image it accompanied - a sleek, adrenaline-pumping racing game playing on a CRT TV, the moment frozen mid-crash, as the gamer’s car spirals into oblivion. The implication was clear—yes, you can indulge your need for speed and risk-taking, but do it where the only consequence is a gam...